About WILD WOOL
WILD WOOL was established in February of 2012, and the following fall launched the website with self-designed items both male and female made in 100% cashmere. WILD WOOLs mission is to sell classic cashmere garments of a high quality with the Internet as main distribution channel. This way we eliminate fixed costs related to retailers, staff and rent, which enable us to keep the prices down and the customers happy.
“The vision behind WILD WOOL came from the two of us, who strived to find a solution to something we were missing; in fact beautiful cashmere garments at a reasonable price. While we were studying in London, we longed for warm and comfortable sweaters that also looked chic. We agreed that cashmere was ideal for our need, but that the price was too high. Cashmere suits the English and Norwegian climate perfectly, but to buy a cashmere sweater of high quality had until now been too expensive. This is where the WILD WOOL idea was born.”
– Emilie Dysthe and Cathrine Sissener (Founders, 2012)
The WILD WOOL garments are designed by Emilie. They are classic pieces with an emphasis on quality and aesthetics, and come in appealing garment bags. It is Norwegian design that is suitable for the climate. Besides cashmere being a very comfortable material and the design being clean cut, the price is very favorable.
«We wanted to make cashmere increasingly accessible, and through the online store, we are able to keep prices at a minimum. We have eliminated high fixed cost related to staff and rent. We hope you like what you see!»
– Sincerely Emilie and Cathrine